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Branding Initiatives

Align your brand with your mission, vision and values.

Your brand strategy and your sustainability strategy should be one and the same.   

 

Defining Your Brand
Whether your are creating a new brand, strategizing to create brand extensions, or incorporating sustainable values into an established brand, we will help you define and embed the brand's value, attraction, authenticity and voice. 

 

Brand Value
In a world of increasing transparency it is essential to be true to your brand's stated values in order to maintain brand integrity. "66% of consumers say they are willing to pay more for brands with a commitment to sustainability” according to a Nielson survey. Millennials, especially, want to support purpose-driven products and services.  



 

 

“Brands must become architects of community.”
~Simon Mainwaring, We First
 
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